PPC Weekly Roundup 3/30/2007

This is the first I’ve heard that Google and Yahoo may be including SEO rankings and tactic history to PPC quality score…
A good post on things that seem to matter in PPC but don’t. Examples are average CTR, top spot, and # of keywords. They talk about competitors – not needing to see their [...]

Positives of the Negative: Using negative keywords to enhance your campaign’s performance

Using negative keywords in your campaigns allows you to filter out unwanted or irrelevant traffic to your site. Negative keywords eliminate the chances that your ads might show up for a keyword that you don’t offer. Negative keywords can help you control the clicks you receive, so they remain relevant clicks, and you’re only [...]

Yahoo! Performing System Updates This Weekend

Yahoo! notified advertisers this week of system updates that will be taking place this Friday and Saturday (March 30th and 31st). As is standard practice with system wide updates, the Search Marketing platform will be ‘frozen’ during the following times:
Friday, March 30th from 8 pm Pacific Time to 2 am Pacific Time
Saturday, March 31st [...]

When broad match is just TOO broad

There’s an interesting thread at SEM 2.0 seeking thoughts about paid search marketing ‘woes’ in relation to Google’s broad matching technology. What spawned the discussion was a blog post from Rimm-Kaufman that explained how Google’s broad match has been expanded to include “extended match.” The obvious change in search query permutations and phrase [...]

It Ain’t Easy, but You Can Move Keywords in Panama

Of all the great strides that Yahoo! has made in simplifying keyword management, they missed a big step in the process with Panama: They took away the ability to move keywords with historical data. Within the Panama interface, it is impossible to move a keyword from one ad group to another [...]

PPC Weekly Roundup 3/27/2007

 
What Makes Us Search Online To Buy Offline?
http://blog.searchenginewatch.com/blog/070326-231231
Microsoft Search Share Troubles
http://blog.searchenginewatch.com/blog/070326-095436
New WordPress Plug-In, Recommend It
http://www.bluehatseo.com/recommend-it
66 Ways to Link Build in 2007
http://www.brandon-hopkins.com/66-ways-to-build-links-in-2007
Search Engine Smackdown
http://www.pronetadvertising.com/searchenginesmackdown
Challenge to Jason Calacanis
http://www.pronetadvertising.com/articles/open-challenge-to-jason-calacanis.html
Top 10 favorites for AdWords Editor
http://adwords.blogspot.com/2007/03/adwords-editors-top-10-favorites.html
Keyword grouper
http://www.google.com/support/adwordseditor/bin/answer.py?answer=47661
Yahoo click quality czar
http://searchengineland.com/070322-083634.php
Yahoo: 92% of Conversions Happen Offline http://www.marketingpilgrim.com/2007/03/yahoo-92-of-conversions-happen-offline.html
Google is testing a “Search PPC” option over the right hand [...]

The Quality of Dynamic Keyword Insertion

Over in PPC Discussions an interesting question regarding dynamic keyword insertion (DKI) was posed:
“What I want to know is this – since having the search term in your advert improves its relevance (particularly in the headline), does DKI ensure a very relevant advert, or the opposite (does Google penalise you or reward you for using [...]

Your Target Audience Maybe Larger than You Think

I have been managing an account that is geographically targeted to the Midwest (Indiana, Illinois, Michigan, Wisconsin, Ohio and Kentucky). I created a geo-targeted Adwords campaign, and about a week later I also initiated a campaign that was distributed to the entire US. I loaded this national campaign with the same keywords as my regional [...]

Blog round up!

Yahoo announces click fraud efforts
http://searchenginewatch.com/showPage.html?page=3625316
 
DoubleClick research shows higher click rate with video ads
http://www.doubleclick.com/us/about_doubleclick/press_releases/default.asp?p=568
 
Google definitions show related phrases
http://searchengineland.com/070322-084755.php
 
Google’s Plus Box allows “related info” in search results
http://googleblog.blogspot.com/2007/03/more-than-meets-eye.html

Panama is Coming Again!

I don’t know if any other international PPC agencies, or individuals, have received their notification, but we received our first one this morning: Yahoo’!’s Panama is coming to the UK! The migration letter is the same one distributed to US advertisers (aside from being slightly anglicized) so there aren’t any new developments regarding the migration [...]