Display & Destination URLs Should Play Nice

 

Google recently declined some of my ad groups due to the display and destination URLs having different domain names. However, the two URLs lead users to the same landing page. The unfortunate side to this is that I received an email from Google telling me some of my ads had been declined one full day after I added the ad groups. Therefore, those ad groups were turned off and I missed a full day’s worth of traffic.

Point of the story: lesson # 1: make sure your display and destination URLs are of the same root address; lesson #2: check back frequently on any changes you make to your ad text or you could lose potential traffic.