PPC Weekly Roundup 3/27/2007

 

What Makes Us Search Online To Buy Offline?
http://blog.searchenginewatch.com/blog/070326-231231

Microsoft Search Share Troubles
http://blog.searchenginewatch.com/blog/070326-095436

New WordPress Plug-In, Recommend It
http://www.bluehatseo.com/recommend-it

66 Ways to Link Build in 2007
http://www.brandon-hopkins.com/66-ways-to-build-links-in-2007

Search Engine Smackdown
http://www.pronetadvertising.com/searchenginesmackdown

Challenge to Jason Calacanis
http://www.pronetadvertising.com/articles/open-challenge-to-jason-calacanis.html

Top 10 favorites for AdWords Editor
http://adwords.blogspot.com/2007/03/adwords-editors-top-10-favorites.html

Keyword grouper
http://www.google.com/support/adwordseditor/bin/answer.py?answer=47661

Yahoo click quality czar
http://searchengineland.com/070322-083634.php

Yahoo: 92% of Conversions Happen Offline http://www.marketingpilgrim.com/2007/03/yahoo-92-of-conversions-happen-offline.html

Google is testing a “Search PPC” option over the right hand sponsored listings in the SERPs.
http://www.ppcblog.co.uk/google/google-testing-search-product-options/

Part one of a series of tips on performing PPC audits, for agencies or in-house SEMs.
http://www.rimmkaufman.com/rkgblog/2007/03/26/search-tip-ppc-order-audit

PPC Results: Break Out by Brand And Non-brand Keywords
http://searchengineland.com/070327-081415.php

Travelocity CMO Explains Approach to Paid Search Campaigns
http://adage.com/digital/article.php?article_id=115726

Keyword Research: Advice on Methods And Tools
http://www.10e20.com/2007/03/22/the-most-overlooked-affordable-keyword-research-method/