Same PPC Hero Time, Different PPC Hero Channel!

This is a note to our small, wonderful group of readers: PPC Hero is moving! The blog you’ve been reading was our temporary blog until we launched our Official PPC Hero website… and the time has come! This post will be our last in the temporary blog, but fear not! Please just go over to [...]

The Long and Short of It

Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Yahoo’s new interface, Panama, ad groups, keyword groups are served with specified ad texts.
Within Panama each ad description is [...]

Do Site-Targeted Campaigns Really Work?

Site-targeting is a fairly new feature for Google. A keyword-targeted campaign will allow your keywords to show up on the content match with no knowledge of which site your ads are actually being shown; site-targeted campaigns allow you to specifically select which websites you want your ads to be displayed.
There are different ways to [...]

Light sabers at the ready! The ‘empire’ is on the move.

In the world of search, the primary competitors are Google and Yahoo!. And no matter what the situation is, one is always trying to out-do the other. The most recent resurgence of this on-going power struggle is Google’s retaliation to Yahoo!’s 3rd party import tool.
As part of the roll out of the Panama [...]