When broad match is just TOO broad

There’s an interesting thread at SEM 2.0 seeking thoughts about paid search marketing ‘woes’ in relation to Google’s broad matching technology. What spawned the discussion was a blog post from Rimm-Kaufman that explained how Google’s broad match has been expanded to include “extended match.” The obvious change in search query permutations and phrase [...]

Being #1 Doesn’t Always Mean You Win

This is the first in a series of case studies we will be publishing. These case studies will focus on the work we do for clients. In particular, we will dissect the strategies we implemented to solve certain problems within a campaign or goals we wanted to attain. We will discuss the strategy and the [...]