Positives of the Negative: Using negative keywords to enhance your campaign’s performance

Using negative keywords in your campaigns allows you to filter out unwanted or irrelevant traffic to your site. Negative keywords eliminate the chances that your ads might show up for a keyword that you don’t offer. Negative keywords can help you control the clicks you receive, so they remain relevant clicks, and you’re only [...]

Display & Destination URLs Should Play Nice

 
Google recently declined some of my ad groups due to the display and destination URLs having different domain names. However, the two URLs lead users to the same landing page. The unfortunate side to this is that I received an email from Google telling me some of my ads had been declined one full day [...]

We’re Gonna Have Some Fun… damentals!

All of us who work in pay-per-click advertising look at accounts and stats day in and day out.  After a while, we can easily start to lose focus and lose a grip on the basics.  Today, I will discuss the most fundamental, yet most important aspects of managing a well planned and great performing PPC [...]

Is Your PPC Campaign Suddenly in a Tailspin? Pull up!

Sometimes everything is going well with your PPC campaign: your click-through-rate is increasing while your cost-per-click is decreasing, your conversions are on the rise, and the ROI gods are smiling down upon you. Then things begin to tank. For some reason your performance takes a nose dive, or at least it [...]