Light sabers at the ready! The ‘empire’ is on the move.

In the world of search, the primary competitors are Google and Yahoo!. And no matter what the situation is, one is always trying to out-do the other. The most recent resurgence of this on-going power struggle is Google’s retaliation to Yahoo!’s 3rd party import tool.
As part of the roll out of the Panama [...]

When broad match is just TOO broad

There’s an interesting thread at SEM 2.0 seeking thoughts about paid search marketing ‘woes’ in relation to Google’s broad matching technology. What spawned the discussion was a blog post from Rimm-Kaufman that explained how Google’s broad match has been expanded to include “extended match.” The obvious change in search query permutations and phrase [...]

Your Target Audience Maybe Larger than You Think

I have been managing an account that is geographically targeted to the Midwest (Indiana, Illinois, Michigan, Wisconsin, Ohio and Kentucky). I created a geo-targeted Adwords campaign, and about a week later I also initiated a campaign that was distributed to the entire US. I loaded this national campaign with the same keywords as my regional [...]

Google Apps Invitation Distributed to AdWords Users

I’m a huge fan of Google and their new Apps software package. It’s truly fascinating to me to watch them take the idea of a web-application to new heights. This week, in an effort to continue growing in this new market space, Google began distributing emails to AdWords advertisers. The email boasts [...]

Being #1 Doesn’t Always Mean You Win

This is the first in a series of case studies we will be publishing. These case studies will focus on the work we do for clients. In particular, we will dissect the strategies we implemented to solve certain problems within a campaign or goals we wanted to attain. We will discuss the strategy and the [...]

Display & Destination URLs Should Play Nice

 
Google recently declined some of my ad groups due to the display and destination URLs having different domain names. However, the two URLs lead users to the same landing page. The unfortunate side to this is that I received an email from Google telling me some of my ads had been declined one full day [...]

We’re Gonna Have Some Fun… damentals!

All of us who work in pay-per-click advertising look at accounts and stats day in and day out.  After a while, we can easily start to lose focus and lose a grip on the basics.  Today, I will discuss the most fundamental, yet most important aspects of managing a well planned and great performing PPC [...]