Your Target Audience Maybe Larger than You Think

I have been managing an account that is geographically targeted to the Midwest (Indiana, Illinois, Michigan, Wisconsin, Ohio and Kentucky). I created a geo-targeted Adwords campaign, and about a week later I also initiated a campaign that was distributed to the entire US. I loaded this national campaign with the same keywords as my regional [...]

Being #1 Doesn’t Always Mean You Win

This is the first in a series of case studies we will be publishing. These case studies will focus on the work we do for clients. In particular, we will dissect the strategies we implemented to solve certain problems within a campaign or goals we wanted to attain. We will discuss the strategy and the [...]

We’re Gonna Have Some Fun… damentals!

All of us who work in pay-per-click advertising look at accounts and stats day in and day out.  After a while, we can easily start to lose focus and lose a grip on the basics.  Today, I will discuss the most fundamental, yet most important aspects of managing a well planned and great performing PPC [...]

Is Your PPC Campaign Suddenly in a Tailspin? Pull up!

Sometimes everything is going well with your PPC campaign: your click-through-rate is increasing while your cost-per-click is decreasing, your conversions are on the rise, and the ROI gods are smiling down upon you. Then things begin to tank. For some reason your performance takes a nose dive, or at least it [...]