This is the first I’ve heard that Google and Yahoo may be including SEO rankings and tactic history to PPC quality score…
A good post on things that seem to matter in PPC but don’t. Examples are average CTR, top spot, and # of keywords. They talk about competitors – not needing to see their [...]
Archive for the 'PPC News Round Up' Category
PPC Weekly Roundup 3/30/2007
March 30, 2007PPC Weekly Roundup 3/27/2007
March 27, 2007
What Makes Us Search Online To Buy Offline?
http://blog.searchenginewatch.com/blog/070326-231231
Microsoft Search Share Troubles
http://blog.searchenginewatch.com/blog/070326-095436
New WordPress Plug-In, Recommend It
http://www.bluehatseo.com/recommend-it
66 Ways to Link Build in 2007
http://www.brandon-hopkins.com/66-ways-to-build-links-in-2007
Search Engine Smackdown
http://www.pronetadvertising.com/searchenginesmackdown
Challenge to Jason Calacanis
http://www.pronetadvertising.com/articles/open-challenge-to-jason-calacanis.html
Top 10 favorites for AdWords Editor
http://adwords.blogspot.com/2007/03/adwords-editors-top-10-favorites.html
Keyword grouper
http://www.google.com/support/adwordseditor/bin/answer.py?answer=47661
Yahoo click quality czar
http://searchengineland.com/070322-083634.php
Yahoo: 92% of Conversions Happen Offline http://www.marketingpilgrim.com/2007/03/yahoo-92-of-conversions-happen-offline.html
Google is testing a “Search PPC” option over the right hand [...]
