Same PPC Hero Time, Different PPC Hero Channel!

This is a note to our small, wonderful group of readers: PPC Hero is moving! The blog you’ve been reading was our temporary blog until we launched our Official PPC Hero website… and the time has come! This post will be our last in the temporary blog, but fear not! Please just go over to [...]

Do Site-Targeted Campaigns Really Work?

Site-targeting is a fairly new feature for Google. A keyword-targeted campaign will allow your keywords to show up on the content match with no knowledge of which site your ads are actually being shown; site-targeted campaigns allow you to specifically select which websites you want your ads to be displayed.
There are different ways to [...]

Blog round up!

Yahoo announces click fraud efforts
http://searchenginewatch.com/showPage.html?page=3625316
 
DoubleClick research shows higher click rate with video ads
http://www.doubleclick.com/us/about_doubleclick/press_releases/default.asp?p=568
 
Google definitions show related phrases
http://searchengineland.com/070322-084755.php
 
Google’s Plus Box allows “related info” in search results
http://googleblog.blogspot.com/2007/03/more-than-meets-eye.html

Blog Roundup!

SEO New Crawl Test Tool
http://www.seomoz.org/blog/crawl-test-seo-tool
Search Arbitrage: Web blight or brilliant marketing strategy?
http://searchengineland.com/070320-050000.php
Adwords Site Targeting with CPC
http://www.searchengineguide.com/searchbrief/senews/009649.html
Jimbo Wales & People Powered Search: A long Shot
http://www.searchengineguide.com/searchbrief/senews/009645.html
Make Word Press search engine friendly
http://www.wolf-howl.com/video/make-wordpress-search-engine-friendly
Google pay-per-action ads in beta testing.
http://adwords.blogspot.com/index.html
PPC Management – How to write titles and descriptions
http://www.ewhisper.net/blog/ppc-title-description-writing
PPC Management – B2B newsletter
http://adwords.blogspot.com/2007/03/new-technology-business-to-business.html
PPC News – Per per action beta test
http://adwords.blogspot.com/2007/03/pay-per-action-beta-test.html
SEM General
http://www.seomoz.org/blog/tracking-temporal-trends-in-content-and-link-growth

Weekly Roundup

 
John Miller from Search Engine Land Upsets PPC Agencies
http://searchengineland.com/070314-085639.php
 
Interview with Microsoft CEO Steve Ballmer has Everyone Laughing
http://www.marketingpilgrim.com/2007/03/will-google-become-the-next-microsoft.html
 
Kevin Lee with Clickz Discusses His Trials & Tribulations with the Yahoo Relevance Score
http://www.clickz.com/showPage.html?page=3625248
 
Yahoo! describes how to set up roles in Project Panama
http://www.ysmblog.com/blog/2007/03/14/role-play/
 
Wall Street Journal profiles the impact of domain changes on search engine performance http://online.wsj.com/public/article/SB117375265591935029-azt3SDR6a_bQwU1WbraemnGSXZ0_20070411.html
 
A solid reminder for [...]

Let the Adventure Begin

Welcome to PPC Hero, the one-stop blog for all things pay-per-click! After reading and participating in numerous Search Engine Marketing blogs, we have realized that there is a serious need for information dedicated to PPC management. Being the responsible citizens that we are, we have decided to launch PPC Hero into the world to combat [...]