The Long and Short of It

Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Yahoo’s new interface, Panama, ad groups, keyword groups are served with specified ad texts.
Within Panama each ad description is [...]

Light sabers at the ready! The ‘empire’ is on the move.

In the world of search, the primary competitors are Google and Yahoo!. And no matter what the situation is, one is always trying to out-do the other. The most recent resurgence of this on-going power struggle is Google’s retaliation to Yahoo!’s 3rd party import tool.
As part of the roll out of the Panama [...]

Yahoo! Performing System Updates This Weekend

Yahoo! notified advertisers this week of system updates that will be taking place this Friday and Saturday (March 30th and 31st). As is standard practice with system wide updates, the Search Marketing platform will be ‘frozen’ during the following times:
Friday, March 30th from 8 pm Pacific Time to 2 am Pacific Time
Saturday, March 31st [...]

It Ain’t Easy, but You Can Move Keywords in Panama

Of all the great strides that Yahoo! has made in simplifying keyword management, they missed a big step in the process with Panama: They took away the ability to move keywords with historical data. Within the Panama interface, it is impossible to move a keyword from one ad group to another [...]

Panama is Coming Again!

I don’t know if any other international PPC agencies, or individuals, have received their notification, but we received our first one this morning: Yahoo’!’s Panama is coming to the UK! The migration letter is the same one distributed to US advertisers (aside from being slightly anglicized) so there aren’t any new developments regarding the migration [...]

The Long and Short of It (ad text lengths within Panama)

Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Panama’s ad groups, keyword groups are served with specified ad texts.
Each ad description is allotted [...]

We’re Gonna Have Some Fun… damentals!

All of us who work in pay-per-click advertising look at accounts and stats day in and day out.  After a while, we can easily start to lose focus and lose a grip on the basics.  Today, I will discuss the most fundamental, yet most important aspects of managing a well planned and great performing PPC [...]